For me, the most important section that I read is the business plan. Business plan s are detailed written statement that describes the nature of the business, the target market, the advantages the business will have in relation to competition and the resources and qualifications of the owners. Business plans lets us foresee our business before it actually begins, that way we can predict if our business will succeed or fail. I want to start a business in a future and I would like to know how to make write great business plans. Now chapter 6, which was crafting messages for electronic media felt non-important because I feel like I didn't learn much about the subject just because I use electronic media everyday. I am using emails, text messaging and Facebook on a regular basis which makes the chapter somewhat irrelevant.
Val Morano Week 11
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