When deciding a corporate blog to review, I went with who I fly with the most, Delta Air Lines.
Naturally, I am in favor of Delta Airlines because they have always been very corporative in my history. When opening their blog I was quick to judge. My first thought was how plan and boring the blog and site was. Once I started reading and scrolling through the posts and options, I realized that instead of boring, the blog was actually simplistic. The simplicity of the blog made it easy for me to understand where I can go to read or seek more information over a certain topic. The blog posts are very informative and keep me looked in because they all apply to me. Delta seems to know who their audience is and it shows through their blog. Along side of very informative Delta posts, there are customer and employee posts telling their story. The sense of another person’s point of view insures Delta quality to myself and others viewing the blog. Through viewing Delta’s user friendly blog, I now have seen the importance in businesses having blogs. I approve of Delta Air Line’s Blog!
Lindsey Driskell, week 6.3
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